This year, with over 4.5 billion people using the internet and around 3.8 billion active users on social media, it is fundamental for brands to keep track of what is trending to allocate their marketing strategies accordingly.
Staying updated can help fuel your strategy and make you build stronger, more
engaged audiences. Here are six social media trends you need to be aware of in
2020.
#1 Ephemeral Content
Instagram and Snapchat Stories are perfect examples of this type of content, and
now TikTok has joined the game. Ephemeral content is short, engaging, and
addictive in a way that people can spend hours scrolling through one story after
another.
Marketers have taken notice of this trend and will continue to leverage it to their
advantage. TikTok has been already incorporated into new business strategies.
#2 Social Commerce
Social commerce is considered the new retail opportunity for brands. It is getting
stronger every day, especially with the rise of pro-selling features on social media
like shoppable posts.
Brands and marketers are currently working to incorporate social commerce in their sales strategies.
#3 Augmented Reality
Augmented reality is breaking free from the realm of entertainment, with the rise of 5G opening new opportunities for marketers. AR applications are not limited to social media filters and fun posts. Brands are now using AR to provide better shopping experiences to their customers, allowing them to virtually try their products before buying.
We are expecting new creative campaigns and strategies that integrate with these technologies, to improve real-time customer experience.
#4 Micro Influencers
Influencer marketing is bigger than it has ever been and it is still expected to grow. There has been a significant shift to micro influencers rather than celebrities or macro well-known influencers in social communities, as they are considered more authentic and honest.
Marketers are now working with a whole network of small, relevant, niche
influencers as they tend to grow much higher engagement with less costs.
#5 User Generated Content
Businesses are now completely relying on user-generated content that goes in line with their social media plans. Some brands motivate their customers to create their own content and tag the brand for a chance to get featured on their page. Others encourage audience to tag their friends or submit entries to be a part of their marketing campaign.
This year, user-generated content, is expected to increasingly fill that gap. It is
considered much more authentic than branded content.
#6 Social Media Communities
Facebook Groups are a brilliant example of such social communities. They are
basically groups created to provide networking for its audience. Usually these groups include like-minded people who join to share their common interests and
experiences.
There is a remarkable decent shift for brands who are making good use of social
media communities to launch new products, seek customer feedback, and gain
valuable customer insights.
Get Digital!
Paying attention to what is trending on social media helps brands amplify their
digital strategies and marketing approaches. If you struggle to be ahead of your
game, reach out to us and we’ll take it from there.
We have a ten-year history of creating digital experiences for some of the biggest
brands. Click Here to check out our recent case studies.
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